Tehran - Iran may reject Western influences, but Valentine's Day has become
a growing phenomenon thanks to the romantically minded youth of the Islamic
state's affluent classes.
Although the ruling clerics and hardline politicians have been waging a
campaign against what they call "decadent" cultural imports, the
Christian day dedicated to amorous displays has so far survived.
Part of the reason could be the sheer number of young adults in the country:
Sixty percent of the 75 million-strong population is under 30, and one Iranian
in three is aged 15 to 30.
With many of them unmarried, and with bars, clubs and mixed parties all
banned under the country's strict laws, Valentine's Day is increasingly seen as
a tolerated courting opportunity - one whose commercial side is much
appreciated by Iranian retailers.
Several shopkeepers in Tehran said demand for rose bouquets, sentimental
cards with the English word "love", chocolate, perfume and even teddy
bears was strong, adding to a growing trend of recent years.
The owner of one Italian restaurant, who asked not to be identified, said
his establishment was booked up well in advance by couples.
Elmira, a 24-year-old architecture graduate in the capital who declined to
give her last name, said most of those participating in the annual romantic
ritual were young people from the middle and upper classes.
"The usual routine each year is an exchange of gifts and then going out
for dinner," she said.
Valentine's Day "used to be huge for me", she said, but now she
was looking for something more meaningful. "Silly traditions do not really
matter if there are no feelings involved."
There are signs, however, that the authorities' patience with the day is
Last year, officials banned the production and sale of Valentine's Day
items. Conservatives insist there is no room for such immodest declarations in
devout Islamic culture.
They have become alarmed at the rapid decline in the number of marriages in
recent years, blaming the trend on Western superficiality.
House parties safer
Nationalistic Iranians prefer to celebrate their love on Mehregan, a
pre-Islamic and little-observed festival in October that honours Mithra, the
ancient Persian goddess of love.
But so far at least, young Iranian couples are still able to take part in
Saba, an 18-year-old graphics student in the northeast holy city of Mashhad,
said that for her, the day was not at all about adopting a Christian calendar
but rather because "I would love to receive gifts and chocolate."
She added though that she thought it safer to attend a private party in a
home than risk a restaurant or other public place which could attract unwanted
attention from Iran's morality police, who enforce Islamic-based codes on dress
"Even though we would not be doing anything un-Islamic in restaurants
or cafes, there are not many places in our city to hang out on Valentine's
[Day] and be safe," she said.
Even the home option is not without risk. Parties are regularly raided by
the police and young Iranians consuming alcohol or dancing are arrested.
Take a break
Meysam, a home appliances store owner in his early 30s, said he had plans to
take his girlfriend out - but for reasons that were not related to Valentine's
"I love to have fun but I also need to do this to take my mind off [the
fact] that business is just awful these days," he said.
He said he did not know what the future holds for his small business because
of the continuing devaluation of Iran's currency, the rial, and added restrictions
on importing goods from the United Arab Emirates and China.
Recent economic sanctions adopted by the United States against Iran's
financial system have raised major hurdles to the way Iranian companies conduct
their business, and impacted the import of goods into the country.
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