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Retailer backtracks on bull-penis snack

21 August 2013, 12:02

Geneva - Swiss supermarket giant Migros has backtracked on a decision to stick a no-nonsense "bull's penis" label on a brand of dog chews, it said on Tuesday.

Migros spokesperson Martina Bosshard told AFP that the retailer faced a swift customer reaction when it switched from the fig-leaf "beef nerves" label to the franker and more accurate "bull's penises".

After receiving negative feedback, Migros decided to go back to the more euphemistic labelling - despite the fact that "no one returned them" with the bull's penises label, according to Bosshard.

The "Max" brand chews, which feature a cute beagle on the packet, are popular among dog owners in Switzerland.

The packets pitch the snacks as "100% natural" and a "treat to chew on with pleasure for a long time".

As with other products in multilingual Switzerland, all the wording on the packets is in German, French and Italian.

In what may have been a nod to different cultural norms between the three language regions, the chews' "beef nerves" name remained unchanged in German, which is spoken by a majority of Swiss.

The penis label, however, was used in French and Italian.

Bosshard said that the penis-branded packets would not be withdrawn, but that stocks would run out naturally by December, while all new chews would be produced under a "nerves" label.

"It's not the product that's changed, but just the packaging, at the end of the day," she said.



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