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Israel pulls ads that upset US Jews

05 December 2011, 09:39

Jerusalem - Israel's prime minister has suspended a television advertising campaign aimed at luring Israelis living abroad home because of the uproar it created among American Jews.

The government campaign tried to warn Israelis of the dangers of raising children in America, suggesting they will lose their identities if they don't return home.

The ads were broadcast on Israeli TV and in large American markets.

In one advertisement, Israeli grandparents seated before the traditional Hanukkah candelabra and speaking to their granddaughter on Skype.

When they ask the child to name the holiday they're celebrating, she says "Christmas".

American Jews complained that the commercials were demeaning to their Jewish identity.

Prime Minister Benjamin Netanyahu's spokesperson, Mark Regev, said on Sunday that the prime minister "suspended the program."

- AP

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