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Matthews: Africa's on the up

21 April 2012, 18:56

Johannesburg - Stanley Matthews believes African football has taken huge steps towards improving its global image recently.

The Premier Soccer League CEO attended the 2012 African Football Executive Confex, urging delegates to continue forging lasting partnerships with other footballing nations.

"We have to work on the image of our game in Africa. In the PSL, we have developed different manuals like the club licensing programme, the compliance manual, media manual, marketing manual and so on that govern our game," Matthews said.

"Our relationship with the English Premier League, the Bundesliga and recently the World League Association has helped our brand immensely. We have learned so much from people who have been willing and open to share with us.

"We have our chairman, Dr Irvin Khoza, who has recently been appointed to the World League Association board and we are proud of that. We as the PSL are very open to our African brothers - we believe you can learn from us and we can also learn from you."

Matthews also stressed the importance of searching for new ways in which to bring in investors, adding: "The revenue from our broadcaster is about 50% of our revenue.

"I know that in some parts of the (African) continent, the revenue can be about 90%. When you have a partner who is responsible for so much of your revenue, you have to make sure that you look after their interests."

- Football411


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