Fans benefit from United kit price blunder
25 July 2014, 10:01
London - Manchester United were left red-faced on Thursday when their new home kit was mistakenly sold online for more than half price.
Online shoppers looking to buy a United shirt were treated to a bargain after they were accidentally sold at 22 ($37) each.
The club's official shop, operated by Kitbag.com, listed the new United shirts as part of their half-price sale by mistake.
Some fans were able to buy the shirt for less than half price at just 22, with children's shirts on offer for just 16.50.
The sale was first spotted during United's pre-season win over LA Galaxy before it was closed down at approximately 0700GMT.
Aware that refusing to allow the sales would be a major PR embarrassment, United confirmed they will honour discounts on all merchandise sold.
"United Direct, the Club's Official Online Megastore, which is run by our e-commerce partner Kitbag, sent out communications which contained details of an erroneous discount code to our fans around the globe - this offer has now ended," a statement said.
"United Direct will honour all consumer orders placed using this discount code, an approach which is fully endorsed by the Club."