Create Profile

Creating your profile will enable you to submit photos and stories to get published on News24.

Please provide a username for your profile page:

This username must be unique, cannot be edited and will be used in the URL to your profile page across the entire 24.com network.

Facebook Sign-In

Hi News addict,

Join the News24 Community to be involved in breaking the news.

Log in with Facebook to comment and personalise news, weather and listings.


Chelsea tops social media poll

17 October 2011, 11:13

London - Chelsea FC have come top of a table of English Premier League clubs for the way they engage with fans across the internet, according to a new study by technology consultants Lewis Communications.
The Blues finished ahead of Liverpool, Arsenal and Spurs and Manchester United - who were ranked eighth overall.

Blackburn, Bolton and newly-promoted Swansea occupied the bottom three places in the league.
The study examined a range of factors such as the number of Twitter and Facebook followers, level of interaction with fans, ease of online access and app development.
The research found that despite having the highest number of Facebook fans – 19 million - Manchester United were using the social networking site mainly to broadcast messages and doing little to engage with followers.
The Old Trafford side’s Facebook following is nearly three times that of Arsenal in second place on 7.5 million, Liverpool and Chelsea both on seven million each and Manchester City on one million.
United were one of just three teams along with Fulham and Norwich not to have an iPhone app although none of the Premier League clubs have an official Android app.
Out of the 20 teams, only Bolton do not have an official Facebook presence, while Aston Villa and West Brom are the only sides with an official LinkedIn page.

Swansea is the only club without a Twitter page.
The report found that Manchester United striker Wayne Rooney was the Premier League’s top tweeter with 1,567,967 followers, taking over from team-mate Rio Ferdinand on 1,516,559.
Alex Clough, digital strategist at Lewis Communications, said: “Social media has fundamentally reshaped the way people interact with the world around them and this is no more apparent than within the field of sport.

“Platforms such as Facebook and Twitter have allowed a new generation of fans to connect with their football idols and teams in ways that they haven't been able to within the modern game and clubs need to embrace this.
“It’s important that clubs do not just use these social channels to broadcast their messages but also to open up an authentic dialogue with fans to answer queries and complaints as promptly and efficiently as possible.”


Read News24’s Comments Policy

Comment on this story
Comments have been closed for this article.

Read more from our Users

Submitted by
Wilson Ochieng
DP Ruto accuses Raila of selling ...

DP Wiliam Ruto has castigated Raila Odinga for seeking western support to fund his 2017 election bid. Read more...

Submitted by
William Korir
Peter Kenneth announces Uhuru 201...

Peter Kenneth has announced that he will support President Uhuru Kenyatta in the 2017 elections. Read more...

Submitted by
Wilon Ochieng
Labour Party to dump both Jubilee...

The Labour Party of Kenya is likely to avoid supportoing both the CORD and Jubilee factions during the 2017 General Elections. Read more...

Submitted by
William Korir
Ukambani MP quits Jubilee, to run...

An Ukambani MP has quit the Jubilee Party, citing voter apathy as his reason behind leaving the ruling coalition. Read more...

Submitted by
Victor Tinto
Government launches probe into Po...

The government has launched an inquiry into the circumstances that could have led to two National Police Service helicopter accidents in August and September this year. Read more...

Submitted by
Wilwon Ochieng
Deputy Governor's ally found with...

The EACC has recovered KES 2 million in fake currency from a close ally of Deputy Governor for Tharaka Nithi Eliud Mati. Read more...