Create Profile

Creating your profile will enable you to submit photos and stories to get published on News24.

Please provide a username for your profile page:

This username must be unique, cannot be edited and will be used in the URL to your profile page across the entire 24.com network.

Facebook Sign-In

Hi News addict,

Join the News24 Community to be involved in breaking the news.

Log in with Facebook to comment and personalise news, weather and listings.


Chelsea sign five-year shirt deal with Japanese tyre firm

27 February 2015, 08:09

London - Chelsea have signed their "largest ever commercial deal" with the Yokohama Rubber Company that will see the name of the Japanese tyre manufacturer on their shirts for five years starting next season.

Financial details were undisclosed but the agreement ends the Stamford Bridge club's 10-year partnership with Samsung Electronics.

"We believe Yokohama will play a key role in helping us drive our global expansion in international markets such as the U.S. where they have operated with distinction for many years," club chairman Bruce Buck said in a news release.

"Also, of course, Chelsea having such an esteemed and historic Japanese company as our partner enables us to accelerate our development in their home market too."

Yokohama Rubber chief executive Tadanobu Nagumo flew in from Japan to appear in a photo-shoot with Buck, captain John Terry and manager Jose Mourinho on Thursday.

Also read: City and Arsenal failures undermine Premier League's boasts

"This shirt partnership will give Yokohama an opportunity to showcase our company to a huge worldwide audience thanks to Chelsea's ever-growing popularity," said Nagumo.

"We see our partnership as an integral part of our global expansion plans."

According to the news release Chelsea were the most-watched Premier League team on worldwide television last season with more than 31,000 broadcast hours.

The London club are chasing silverware on three fronts this season.

They are five points clear at the top of the Premier League, meet Tottenham Hotspur in the League Cup final at Wembley on Sunday and host Paris St Germain in a Champions League last 16 return match next month having drawn the first leg 1-1 in France.

- Reuters


Mikel: I respect Conte's decisions

26 October 2016, 20:51

Read News24’s Comments Policy

Comment on this story
Comments have been closed for this article.

Read more from our Users

Submitted by
Cyril Mike Odhiz
Kenyans furious on young lady aft...

A young Kenyan woman is the talk of town after she posted a photo with her elderly lover after a round of steamy sex, or so the photo suggested.  Read more...

Submitted by
Kiplangat langat
Uhuru could be a one term Presid...

Bomet governor Isaac Ruto has said that President Uhuru Kenyatta could be a one term President if he fails to increase allocations to the counties. Read more...

Submitted by
Mody Sammy
35 year old farmer a new milliona...

A 35 year old farmer from Mpeketoni Lamu county has become the latest millionaire in town as she became winner in the ongoing ‘Shinda Mamili na Story Ibambe’. Read more...

Submitted by
Shakila Alivitsa
Leave your past relationship bagg...

Leave your past relationship baggage at the door when you start a new relationship. Read more...

Submitted by
Shakila Alivitsa
Advice from a young married Kenya...

I was just going to get water in the office kitchen and thought a simple hi was fine until I ended up in an hour long conversation with someone. Read more...

Submitted by
Shakila Alivitsa
Helping you find the type of man ...

To put it simply, you can’t go looking for fish in a meat market; you have to go to a fish market. Read more...