Kenya Airways renews Kenya Sevens Sponsorship
20 January 2016, 13:02
Nairobi - Kenya Airways, has renewed sponsorship for the Kenya Sevens team as the
official shirt sponsor continuing a long-standing relationship between
the airline and rugby.
With global interest in the Kenya team’s participation in the sevens
circuit rising by the day and rugby experiencing an unprecedented
growth, the sponsorship will bring the Kenya Airways brand to an even
wider audience. The sponsorship covers team salaries, allowances,
insurance and bonuses.
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Over the years, the national team has used the World Rugby Series as a
major platform not just for marketing Kenya as a destination for sports
tourism but also supporting Kenya to maintain a higher profile abroad.
The union is currently in discussion for a shorts sponsor to cater
for other expenses not covered under the revised agreement with Kenya
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