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Tusker unveils KES 75M rugby sponsorship deal

19 February 2014, 11:32

Nairobi - Kenya Breweries Limited (KBL) through their flagship brand Tusker Lager on Tuesday unveiled their three year KES 75 million sponsorship package of the Kenya 15s team.

Kenya will be taking part in South Africa’s Vodacom Cup in March and April and will be involved in the 2015 Rugby World Cup (RWC) qualifiers in June and July where they will face Madagascar, Zimbabwe and Namibia.

“Kenyan Rugby has grown in leaps and bounds largely due to the memorable performances of our national sevens team in the IRB Sevens Series. However- as any rugby purist will tell you-the 15 man game is what real rugby is all about hence our reason for being here today,” said Kenya Breweries Limited (KBL) Managing Director Joe Muganda.

Kenya will be based in Cape Town and will play in the south section of the competition. They open their campaign against Eastern Province Kings on March 8th.

“South Africans are renowned for their physical brand of rugby and it will be interesting to see how Kenya will respond in that kind of environment in the next two months. As a nation, we are confident that Kenya will rise up to the challenge they face in the coming months and produce a stellar performance and be ready for the World Cup qualifiers in July,” said Mr. Muganda.

Kenya Rugby Union (KRU) Chairman Mwangi Muthee thanked Tusker for sponsoring the team and hailed the brand for their enduring support of rugby.

“It’s universally known that Tusker has always been a keen supporter of rugby in Kenya. The package being unveiled today is crucial to Kenya’s qualification for next year’s Rugby World Cup in England,” said Mr. Muthee.

“Playing in the competition will offer great exposure and experience for the team, this is something we cannot take for granted. The high performance environment will definitely enhance our qualification chances when we proceed to Madagascar for the CAR Cup which this year serves as the final round of World Cup qualification,"  he added.

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