Safaricom to stop sponsoring wrangling Kenyan federations
26 February 2015, 15:47
Nairobi - Safaricom chief executive Bob Collymore has again backed the company's
decision to freeze sponsorship for sports federations embroiled in
Collymore said in an interview with Standard Digital that it has been
difficult for the company to work with certain federations that do not
conform to the provisions of the Sports Act 2013, "for there are issues
of legality in their dealings."
"Surely, it's very difficult. You have seen us support the Lewa
Marathon, which is not only a sporting event, but a conservation thing.
But you haven't heard us talking about any further sponsorships and
until these things are sorted out. From now, you will not hear anything
from Safaricom and the rest of the big sponsors until all goes right,"
"We would like to continue sponsoring sports, but we will not do
anything to them (federations) in the face of apparent unethical
behaviour. That's if people are going to steal money," he said.
Collymore said sport is about representing virtues to be admired by
all, only that there is lack of key ethics across the federations.
"Whether it is wrangles, corruption, doping and all, we as sponsors
have met with the Sports Minister and agreed that unless they resolve
the issues, we will pull out from sport, because I do always protect my
shareholder's money and I can't afford to give it to federations who
squander and steal the money.
"It's such a big letdown to see doping and worse when modern sportsmen get involved in doping."
Collymore was speaking at the launch of the 16th Safaricom Lewa Marathon to be held on June 27 in Lewa.
About 1,200 runners are expected in the race dubbed 'Run for a good
cause', where its key focus is to raise funds for wildlife protection
and support community projects around the conservancy.
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- TEAMTalk Media