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Kenya Golf Trophy secures major sponsorship

07 August 2014, 10:22

Nairobi – Mobile network operator, Orange, has announced a Sh6 million sponsorship of the Kenya Golf Trophy (KGT).

Orange Chief Executive Officer, Mickael Ghossein, said Orange this was part of efforts to maintain a strategic presence in sports in the country.

Orange already has a very firm presence in the country’s and continent’s hockey scene through the Orange Ladies Hockey Team that has held an iron grip of the National Hockey League Women’s title for the last 16 years.

Most recently it associated with Kenya’s feted Javelin athlete, Julius Yego, who won the country’s first field gold medal at the 2014 Commonwealth Games held in Glasgow, Scotland.

“We therefore see our association with Golf as yet another strategic avenue to affirm our presence in sports and grow Golf, especially among the upcoming players in the country,” Ghossein said.

The company has also recently supported this sport by way of sponsorship to the Naliaka Golf Academy, an institute founded by legendary female golfer Rose Naliaka to nurture young and talented female golfers from under-privileged families.

Launched three years ago, the Kenya Golf Trophy has grown to become the premier corporate amateur golf tournament in Africa, attracting hundreds of golfers, year on year.

This year’s edition will be held on October 10 at the Muthaiga Golf Club.

 – CAJ 




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