Kenya Golf Trophy secures major sponsorship
07 August 2014, 10:22
Nairobi – Mobile network operator, Orange, has
announced a Sh6 million sponsorship of the Kenya Golf Trophy (KGT).
Orange Chief Executive Officer, Mickael Ghossein, said
Orange this was part of efforts to maintain a strategic presence in sports in
Orange already has a very firm presence in the country’s and
continent’s hockey scene through the Orange Ladies Hockey Team that has held an
iron grip of the National Hockey League Women’s title for the last 16 years.
Most recently it associated with Kenya’s feted Javelin
athlete, Julius Yego, who won the country’s first field gold medal at the 2014
Commonwealth Games held in Glasgow, Scotland.
“We therefore see our association with Golf as yet another
strategic avenue to affirm our presence in sports and grow Golf, especially
among the upcoming players in the country,” Ghossein said.
The company has also recently supported this sport by way of
sponsorship to the Naliaka Golf Academy, an institute founded by legendary female
golfer Rose Naliaka to nurture young and talented female golfers from
Launched three years ago, the Kenya Golf Trophy has grown to
become the premier corporate amateur golf tournament in Africa, attracting
hundreds of golfers, year on year.
This year’s edition will be held on October 10 at the
Muthaiga Golf Club.