Big sponsorship for national basketball team
01 September 2014, 19:01
Nairobi - Africa’s Pay TV service Providers DSTV/SuperSport, coupled
with Menengai Oil, has awarded the Kenya Basketball League with a 12-million
shilling sponsorship deal.
The deal, which is the biggest in basketball in the
country’s history, sparks the beginning of the development of the game in the
country that has been mooted for some time.
MultiChoice Kenya Finance Manager, Janet Oyugi – speaking
during the ceremony where the sponsorship was confirmed – reiterated the
company’s commitment to investment in sport in the country.
“For the over 18 years that MultiChoice has been in
this market, no other company has invested as much in the Kenyan pay television
market than DStv. Through our channels such as SuperSport, we shall continue
making extensive investments in the production of local sport,” she said.
MultiChoice will contribute eight million shillings, while
Menengai Oil add another four million to the overall kitty.