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YouTube launches subscription fees

10 May 2013, 16:27

Nairobi - YouTube has launched a trial scheme for paid channels on its website.

The BBC reported that under the pilot programme, a small number of content makers will offer the channels for subscriptions starting at $0.99 a month.

Each channel will offer a free 14-day trial and many will have discounted annual rates.

Although the initial 53-channel line-up is fairly niche, one expert suggested the move might ultimately squeeze some smaller rivals out of the market.

YouTube, which is owned by Google, said the launch was part of an effort to enable "content creators to earn revenue for their creativity".

- News24


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