Create Profile

Creating your profile will enable you to submit photos and stories to get published on News24.

Please provide a username for your profile page:

This username must be unique, cannot be edited and will be used in the URL to your profile page across the entire 24.com network.

Facebook Sign-In

Hi News addict,

Join the News24 Community to be involved in breaking the news.

Log in with Facebook to comment and personalise news, weather and listings.


Yahoo, Google in online ad alliance

07 February 2013, 11:22

San Francisco - Yahoo! announced an advertising alliance with Google, the company that dethroned the pioneering internet firm in the world of web search.

Google will use its online ad targeting skills at some Yahoo! properties, stepping in to put relevant marketing messages in available spaces, according to Sunnyvale, California-based Yahoo!.

Yahoo! gave the example of someone online shopping for boots being shown an ad for something completely unrelated because no advertisements for footwear were available in inventory.

"If you see an ad for boots, that's instantly going to pique your attention more than an ad for, say, a car battery," Yahoo! said.

"That's better for users. This is why contextual advertising is such a powerful tool."

The large stocks of ads at Google AdSense and Admob increase opportunities to present Yahoo! website users with marketing messages they will click on, generating revenue.

"By adding Google to our list of world-class contextual ads partners, we'll be able to expand our network, which means we can serve users with ads that are even more meaningful," Yahoo! said.

"For our users, there won't be a noticeable difference in how or where ads appear."

The move comes amid turn-around efforts by Yahoo! chief executive Marissa Mayer, who was a high-level Google executive before taking the Yahoo! helm in July.

It also raised the possibility of Yahoo! turning to Google to power internet searches at its website, once freed from its current deal to use Microsoft's Bing service.

Yahoo! has been trying to reinvent itself since the once-flowering internet search service found itself withering in Google's shadow.

"We work with a number of top publishers to help them monetise their content through AdSense for Content and AdMob," a Google spokesperson said. "We're thrilled to now include Yahoo!."



Read News24’s Comments Policy

Comment on this story
Comments have been closed for this article.

Read more from our Users

Submitted by
S Mbinya
What to do after breakup

Your life does not end after breakup. Here are tips to move on: Read more...

Submitted by
S Mbinya
Rare gift for President Uhuru Ken...

Young Jubilee supporters have a rare surprise gift for the President. Read more...

Submitted by
George Vodongo
Illegal milk nabbed in Mombasa wa...

Milk powder is considered a sensitive commodity under the EAC Common External Tariff (CET) and attracts an import duty at a rate of 60 per cent. Read more...

Submitted by
S Mbinya
Athlete collapses, dies in Machak...

His coach blamed his untimely death on the supplements the athletes are given. Read more...

Submitted by
S Mbinya
Popular radio presenter found dea...

Grace Makosewe was working for Capital FM before moving to Urban Radio in Kisumu. Read more...

Submitted by
Ben Wangui
Four wards to elect new MCAs in b...

This follows the death of former office holders between April and August this year. Read more...