Sony, Panasonic plan joint venture - report
16 May 2012, 12:20
Tokyo - Japan's cash-bleeding electronics giants Sony and Panasonic are
looking to join forces to produce next generation televisions in a bid
to claw back market from South Korean rivals, a report said on Tuesday.
firms want to speed up the development of large-screen organic
electroluminescence (OEL) televisions, which consume less power and
offer a sharper picture than conventional flat panels, the Nikkei daily
OEL is widely expected to be the dominant technology in the next generation of televisions.
companies are aiming to commercialise OEL TVs by fiscal 2015, and their
tie-up could eventually lead to joint production, the report said,
without citing sources.
The partnership would mark the first time
that the two firms have joined hands in a core business, in a major
turning point for the struggling Japanese electronics industry.
South Korean firms Samsung Electronics Co and LG Electronics Inc plan to release 140cm OEL TVs this year, the Nikkei said.
and Panasonic hope to devise a low-cost, high-yield manufacturing
technique by bringing their technologies together, the Nikkei said.
Neither company was prepared to comment on the Nikkei report.
"The company will continue research on OEL technology based on what it has developed on its own," said Panasonic in a statement.
"Nothing has been decided at this point about research into a business plan."
A Sony spokesperson also refused to comment.
and Panasonic suffered a combined $15.4bn loss in the year to March as
falling sales and intensifying competition hit them hard.
president Fumio Ohtsubo, who had previously announced he would step
down, conceded last week that the firm's earlier television business
strategy was off the mark.
"We had invested a huge amount in 2006
and 2008 in the panel and TV businesses, but many changes occurred",
Ohtsubo told a news briefing in Tokyo.