Samsung 'not locked' into Android
04 November 2011, 12:27
Johannesburg - Despite a close working relationship
with Google, Samsung is also prepared to offer support for platforms
other than Android, if consumers demand it.
"Samsung has always
taken an approach of offering platform choice to the consumer.
Obviously, in our smartphones and our tablets, we've got a rich
portfolio which supports Android. Having said that though, we do support
other platforms," Samsung spokesperson Paulo Ferreira told News24.
has grown exponentially since its launch in November 2007, but
platforms from Research In Motion, Nokia, Apple and Microsoft have made
for fierce competition in the market.
"We support - right now -
bada which is a platform we've created for the smartphone, and we also
have Windows Phone 7 devices," Ferreira said.
of the reason for Android's success is that it's free to manufacturers
and Google has had a policy of not giving any particular manufacturer
"The stance from Samsung's point of view
is: We will look at what the consumer is telling us; what platforms do
they want our devices to actually support.
"Right now that
tendency in the market is Android and we definitely are supporting
Android and that’s obviously evidenced by our product portfolio," said
Samsung recently launched the Galaxy Note as a new category of device between a smartphone and a tablet.
company said that it's confident about its relationship with Google,
despite the recent purchase of Motorola by the internet giant.
relationship with Google is as strong as it always was. The fact that
we've launched the Galaxy Nexus shows just how strong that particular
relationship is and it’s the second time that Samsung's been selected as
the OEM [Original Equipment Manufacturer] of choice to release the
"It shows how strong that relationship is and it
shows the confidence that Google has in Samsung as a hardware
manufacturer," Ferreira said.
Samsung’s answer to BBM
One of the new features employed on the Galaxy Note is ChatOn.
application could be interpreted as Samsung's answer to the popular BBM
service on BlackBerry, but it is an indicator that the South Korean
firm has ambition to dominate developing markets in a similar manner to
their success in the US.
The company recently passed Apple to become the largest smartphone provider in the US.
look at Google and ourselves to drive innovation in that Android space,
but having said that, we will support other platforms as well," said