Kenya internet users nearly doubled in Q4 - CCK
20 April 2012, 11:53
Nairobi - The number of internet users
in Kenya rose 95.6 percent year-on-year to 17.4 million in the
fourth quarter of 2011, thanks to an increase in mobile phone
subscriptions, the industry regulator said.
Mobile phones are the main mode of accessing the internet in
east Africa's largest economy.
Mobile phone subscriptions grew 12.5 percent to 28.1 million
from about 25 million in the year before period, the
Communication Commission of Kenya said in its latest quarterly
report on Wednesday.
"The increase in mobile subscriptions is an indication of
operators' determination to continue growing their subscriber
base through tactful marketing approaches as a strategy towards
customer acquisition," CCK said.
Safaricom, partly owned by Britain's Vodafone,
, held on to top spot with a 66.6 percent market share
despite dropping slightly from the previous year's 67.7 percent.
It was followed by the Kenyan unit of India's Bharti Airtel
, which shed off 0.5 percentage points to realise a
15.2 percent market share, CCK said.
Telkom Kenya, controlled by France Telecom had 10.3 percent
while India's Essar Telecom controlled 7.9 percent having
climbed from 6.2 percent the previous year.
CCK said subscriptions to mobile phone-based money transfer
services by all operators grew 42.1 percent while deposits
through the services rose 54.5 percent to 176.8 billion.