Create Profile

Creating your profile will enable you to submit photos and stories to get published on News24.

Please provide a username for your profile page:

This username must be unique, cannot be edited and will be used in the URL to your profile page across the entire 24.com network.

Facebook Sign-In

Hi News addict,

Join the News24 Community to be involved in breaking the news.

Log in with Facebook to comment and personalise news, weather and listings.


Here's why Facebook loves WhatsApp

20 February 2014, 13:39

Nairobi - Facebook has done a number of deals to entrench its position as the top social networking site on the globe.

WhatsApp in many ways represents the ideal platform for the California-based company to attract not only a larger audience, but also a more global one.

Check out these reasons Facebook loves WhatsApp:

- WhatsApp has about 450 million users. But unlike Facebook, a far higher percentage of WhatsApp users are real people who use the application on a regular basis to communicate with friends and family.

- There are 19 billion messages sent and 34 billion received via WhatsApp each day, in addition to 600 million photos and 100 million video messages.

- Most of WhatsApp's growth has been developing markets like Asia, Latin America and Africa. Adding those users to Facebook would make the social network truly global and give it an unprecedented view into the lives of all people around the globe.

- WhatsApp is growing fast. It is estimated that around one million new users are joining the platform every day. The application seems to shrug off competition all other social chat applications, including Facebook.

- The WhatsApp audience is young. Facebook has been having some problems in the US with teens turning to Twitter, but with WhatsApp, Facebook could potentially attract and energise an entirely new demographic.

- The addition of WhatsApp will entrench Facebook's portfolio. The company intends to make itself the only social network destination and WhatsApp should dovetail well with the purchase of Instagram.

- Facebook will exploit WhatsApp's footprint on mobile devices. The chat app was designed to mobile communication and Facebook use the technology to better tailor its mobile offerings, especially as it looks to expand in developing markets.

- News24


Read News24’s Comments Policy

Comment on this story
Comments have been closed for this article.

Read more from our Users

Submitted by
Shakila Alivitsa
Types of men that are a waste of ...

Most women end up heartbroken because they were trying to convince the wrong man to be in a relationship/ marriage. Read more...

Submitted by
Shakila Alivitsa
Cheating is hardwork!

Cheating, although enjoyable by the person doing it initially, it gets to a point they start realizing that it was never even worth it. Read more...

Submitted by
Shakila Alivitsa
Dating that one person that socie...

Works at a massage parlour. Works at Millionaires Club (that one on Baricho road) - you know the ones I am talking about. Read more...

Submitted by
Shakila Alivitsa
Submitted by
Shakila Alivitsa
What do men mean when they say th...

As much as men think they are the ones confused by relationships, they have a better idea of it than most women actually do. Read more...

Submitted by
Wilson Ochieng
ODM rebels sweat in Kisii as Oran...

ODM rebels are sweating in Kisii after the Orange Party won by elections despite concerted efforts by the ruling Jubilee Party to win the elections. Read more...