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Google+ adding verified accounts

14 August 2012, 15:53

San Francisco - Google on Monday announced that it will let users of its online social network have verified accounts with names or brands in a manner similar to that offered at Facebook and Twitter.

Custom Google+ page addresses were rolled out to a limited number of profiles including the footballer David Beckham, actor Hugh Jackman, singer Britney Spears, and Japanese car maker Toyota, the company said in a blog post.

"At first, we're introducing custom URLs to a limited number of verified profiles and pages," said Google product manager Saurabh Sharma.

"But over time we plan to offer custom URLs to many more brands and individuals."

Verified social network accounts with well-known names as web addresses are intended to make it easy to find high-profile people or brands and avoid problems with imposters.

"A custom URL is a short, easy to remember web address that links directly to your profile or pay on Google+," Sharma said.

Google launched its social network in 2011 to challenge to social networking king Facebook.

Google+ has more than 250 million users of which half sign in every day and spend about an hour of the network.

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