Firms can no longer ignore social media – experts
19 September 2012, 07:54
Nairobi – Social media, ignore it at your own peril! These were the sentiments of senior corporate managers who converged in Nairobi for two days to discuss the importance of social media.
As the world gets subjected to the trends of digitisation and globalisation, companies were urged to embrace the technological advancements in the ‘information superhighway’.
“Social media should not be ignored. It is changing the world again. Companies should think more socially and ensure interaction,” the 2013 Strategy Summit Program leader, Sunny Bindra said.
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