Create Profile

Creating your profile will enable you to submit photos and stories to get published on News24.

Please provide a username for your profile page:

This username must be unique, cannot be edited and will be used in the URL to your profile page across the entire 24.com network.

Facebook Sign-In

Hi News addict,

Join the News24 Community to be involved in breaking the news.

Log in with Facebook to comment and personalise news, weather and listings.


Facebook offers users control on ads viewed

13 June 2014, 08:39

San Francisco - Facebook said on Thursday it would begin allowing users more information about the ads delivered to them, and to block marketing messages they don't want to see.

In a blog post, Facebook said its users "tell us they want more control over the ads they see" and that the huge social network is responding to that.

"That's why we're introducing ad preferences, a new tool accessible from every ad on Facebook that explains why you're seeing a specific ad and lets you add and remove interests that we use to show you ads," the post said.

The option will be available in the United States in the next few weeks, "and we are working hard to expand globally in the coming months," the statement said.

As an example, Facebook said, "if you're not interested in electronics, you can remove electronics from your ad interests."

At the same time, Facebook noted that it would draw from users Web browsing activities - and not just from Facebook - in an effort to target ads for specific users.

"Today, we learn about your interests primarily from the things you do on Facebook, such as pages you like," the blog post said.

"Starting soon in the US, we will also include information from some of the websites and apps you use. This is a type of interest-based advertising, and many companies already do this."

Facebook will also allow users to opt out of this targeted advertising.

Based on your use

"If you don't want us to use the websites and apps you use to show you more relevant ads, we won't," Facebook said.

Joseph Jerome, a policy fellow at Future of Privacy Forum, said Facebook is offering more to advertisers while boosting control for users.

"The one thing Facebook hasn't been doing is selling ads targeted based on the websites and apps you use outside of Facebook," Jerome said in a blog post.

"An individual advertiser could buy an ad, based on your visit to a particular site - but many advertisers couldn't buy an ad based on your visits to many sites. Now they can."

At the same time, Jerome said Facebook users will be able to see extensive detail about the ads and to edit their profiles.

"This is one of the most extensive moves to give users a deep look at the data used to target ads that we have seen and should make some users feel more in control of the experience," he said.



Read News24’s Comments Policy

Comment on this story
Comments have been closed for this article.

Read more from our Users

Submitted by
Jayne Zack
I am in ODM to stay, Busia Depu...

Busia Deputy Governor Kizito Wangalwa told Deputy President William on the face that he was in the Orange Democratic Movement to stay. Read more...

Boda Boda operators in Bahati rai...

Motorbike Boda Boda operators from Bahati Sub county on Tuesday took to the streets of Nakuru’s CBD lamenting over what they term is harassment by patrol police officers in the area. Read more...

Submitted by
Gabriel Ngallah
Human Rights activist lives in fe...

The Human rights fraternity in Mombasa is currently living in fear after the home of one of the vocal human rights champion was invaded on Monday night. Read more...

Submitted by
kel wesh
Poisonous milk powder siezed by K...

The Kenya Revenue Authority has seized two containers with illegal milk powder which had been declared as gypsum board at Mombasa port. Read more...

Submitted by
William Korir
Be ready for protests, Raila warn...

Expect protests if meddling with Auditor General continues, Raila Odinga has said. Read more...

Submitted by
Kenya says will return to interna...

Kenya will return to international markets to borrow when it feels the time is right, National Treasury Cabinet Secretary Henry Rotich said on Tuesday. Read more...