Apple boots out Maps boss
31 October 2012, 09:22
San Francisco - Apple on Monday announced that the executive in charge
of Maps, Siri and other software in its culture-changing iPhones is
leaving as part of a shakeup in the upper ranks of the company.
chief Tim Cook said the departure of Scott Forstall and enhanced roles
of Jon Ive, Bob Mansfield, Eddy Cue and Craig Federighi were part of a
move to better integrate hardware, software, and services.
"We are in one of the most prolific periods of innovation and new products in Apple's history," Cook said.
in the past two months of iPhone 5, the mobile operating system iOS 6,
iPad Mini, iPad, iMac, MacBook Pro, iPod touch, iPod nano along with
applications result from "relentless focus on tightly integrating
world-class hardware, software and services", according to Cook.
credit the Apple "ecosystem" of coveted apps, sleek gadgets, and
carefully curated services such as iTunes with making the company a
dominant player in modern mobile internet lifestyles.
had been billed as one of the Apple executives with the potential to be
a captivating pitchman for the company's products, helping to fill the
shoes of late co-founder Steve Jobs at launch events.
Forstall will leave Apple in 2013 and serve as an advisor to Cook until his departure.
will have "Human Interface" with devices added to his role as leader of
Industrial Design at Apple. Ive is credited with being the person
behind the look and feel of Apple gadgets.
Siri virtual personal
assistant and Maps software will be added to Cue's online services
group, which includes iTunes and the App Store.
in September for its glitch-ridden maps application in the new operating
system used by the iPhone 5 and urged customers to use rival programs
while improvements are made.
"At Apple, we strive to make
world-class products that deliver the best experience possible to our
customers. With the launch of our new Maps last week, we fell short on
this commitment," chief executive Tim Cook said in an open letter.
are extremely sorry for the frustration this has caused our customers
and we are doing everything we can to make Maps better."
developed its own mapping program included in its new mobile iOS 6
operating system, and in doing so booted off Google Maps, which had been
the default program for Apple devices.
But the new Apple program
immediately drew scorn for omitting key landmarks and cities, failing
to identify correct locations and distorting views from its images.
Cook encouraged customers to use alternatives, including Google, as Apple works out its bugs.
the maps application does not generate revenues directly, it often
links to searches, and keeps users in the company's "ecosystem", which
can be important over the long term.
But the maps glitches have
tarnished the reputation of the iconic US firm, and some analysts have
suggested the problems could drive customers away from the iPhone.
It was not clear on Monday whether the Maps debacle was a factor in Forstall's departure.
Federighi will head the teams behind the operating software for Apple mobile devices and Macintosh computers.
out is John Browett, who was in charge of Apple's real-world shops.
Apple's retail team will report directly to Cook until a replacement is
hired for Browett.
Browett's tenure included a store
staff-reduction plan that ended with the California company backtracking
and apologising for having "messed up".