Cupertino - Apple CEO Tim Cook sought to assure shareholders that the company is working on some "great stuff" that may help reverse a sharp decline in its stock price.
True to Apple's secretive nature, Cook didn't provide any further product details during the company's annual shareholders' meeting on Wednesday.
There has been speculation that Apple is working on an internet-connected watch or TV, while one shareholder recommended that Apple develop a computerised bicycle. Cook, an avid bicyclist, chuckled at the suggestion, along with the rest of the audience.
The meeting at Apple's Cupertino headquarters was less celebratory than the events in past years, when Apple's stock price was soaring to the delight and enrichment of its shareholders.
Since hitting an all-time high of $705.07 five months ago, Apple's stock has plunged by more than a third. The decline has wiped out collective shareholder wealth totalling $240 billion - an amount that exceeds the total market value of Microsoft which reigned as the most influential company in personal computing until Apple ushered in an era of more mobile devices with the 2007 release of the iPhone and the 2010 introduction of the iPad.
Apple hasn't unveiled another product line since the October 2011 death of its former CEO and co-founder Steve Jobs. The void has raised worries about whether the company is losing the creative edge that has set it apart from the rest of the technology pack.
The agenda for this year's meeting had been revised because of shareholder unrest. Influential investor David Einhorn, who runs the Greenlight Capital hedge fund, won a court ruling last week that prompted Apple to withdraw a proposal that would have required Apple to gain shareholder approval before issuing preferred stock that could distribute more cash to its stockholders. Einhorn's fund owns 1.3 million Apple shares.
Einhorn sued to block the proposal because he doesn't want Apple to erect a bureaucratic hurdle that could make it more cumbersome for the company to issue preferred stock. He wants Apple to issue preferred shares called "iPrefs" that would yield an annual dividend of 4%.
Although Apple is selling more gadgets than ever before, the company's profits and sales aren't growing as robustly because of fiercer competition from a multitude of other smartphones and tablet computers that typically cost less.
Apple's biggest headaches have been caused by Android, a mobile operating system that internet search leader Google gives away to a long list of device makers led by Samsung Electronics.
Cook said he didn't care if Android was on more devices, saying the company remained committed to building the best products. He also said Apple made the right decision in making a smaller version of the iPad, called the Mini, even if that took sales away from the full-size iPad.
"If we don't cannibalise [sales], somebody else will," he said.
Competitors to the iPad Mini include various Android devices such as Google's Nexus 7 and the smaller version of Amazon.com Kindle Fire.