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Airtel launches flat-fee games service

29 October 2013, 12:17

Nairobi - Bharti Airtel has launched Airtel Games Club, a flat-fee mobile gaming subscription service offering unlimited premium mobile games.

Airtel Games Club is currently available in Kenya, Tanzania, Nigeria, Ghana, Uganda and Zambia and by year end will be available in all of Airtel's operations in Africa.

Tapping into Nazara Technology’s portfolio, Airtel's customers can download premium mobile games such as FIFA 14, Need For Speed, Bejeweled and more from the world's leading mobile gaming publishers.

“With over 50 percent of its population below the age of 25, Africa is the world's youngest continent. This partnership with Nazara Technologies fits seamlessly with our ambition of making Airtel the most preferred brand by the youth in Africa. The Airtel games Club initiative ensures that all the gaming needs of our young customers will be met,” said Andre Beyers, Chief Marketing Officer, Airtel Africa.

Savio Saldanha, Chief Executive Officer of Nazara Technologies in the Middle East & Africa region said the firm was proud to partner with Airtel for the launch of its latest games club.

He expressed confidence that this partnership will expand the reach of Nazara's gaming portfolio in Africa.

“Nazara's longstanding partnership with Airtel, and its physical presence in Africa, allows us to truly understand what the end user wants on his mobile. We design our services and optimize content specifically for mobile games, offering users a broad portfolio of quality games that are easy to download and pay for,” said Saldanha.

Airtel has operations across 20 countries in Africa and Aisa.

– CAJ News


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