Trade Conference to inject KES 2.6 Billion into economy
10 December 2015, 19:01
Nairobi - The World Trade Organization (WTO) tenth Ministerial
Conference slated for Nairobi next week is expected to inject about 26
million U.S. dollars to the economy, a government official said.
Tourism Cabinet Secretary Najib Balala said the preparations were 98
percent complete, noting that the government expects more than 7,000
delegates from all over the world to attend the Dec. 15-18 global
"We expect an average delegate spend of 3,750 dollars. This should
inject approximately 26 million dollars to the Kenyan economy through
the multiplier effect," Balala said after inspecting the preparations of
the conference in Nairobi.
"This is the biggest conference ever to be hosted in Sub-Saharan
Africa and we are not taking chances in ensuring that we meet the
international standards," he added.
The December conference will also showcase the dynamic development
that is taking place in Africa. The biennial event was last held in
Indonesia in 2013 where ten agreements were concluded.
Balala termed the conference as an eye-opener of other upcoming
conference and added that Kenya has what it takes to host huge
Balala termed the conference as one of the showcase of Kenya's preparedness on conference tourism.
He said his ministry has identified conferencing as one of the niche
tourism products that will generate revenues to the economy besides
other tourism products.
The ministry, he pointed out, positions Kenya as the preferred
destination for global meetings through bidding to host world
conferences in Kenya.
Balala expressed his optimism that Kenya's brand equity continues to improve with the country hosting key international events.
"They have also contributed to profiling of Kenya as a safe
destination and have endorsed Nairobi as a regional business hub," he
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