Sportpesa announces multi billion shilling deal with Southampton
27 July 2016, 18:15
Nairobi - Africa’s number one sports betting platform has signed a multi-million pound three-year
deal with Saints ahead of the start of the 2016/17 campaign.
SportPesa, who are currently the title sponsor of Kenya’s top-tier football competition, were incepted in 2014.
like Saints, SportPesa is focused on turning potential into excellence,
huge strides already in developing grassroots football in Kenya with the
aim of the Kenyan national team qualifying for the 2022 World Cup.
deal will see Saints supporting the development of young football
Kenya by sending Football Development & Support staff to the African
nation, with young Kenyan players visiting the club’s Staplewood Campus
to experience the demands of football development at a Premier League
are committed to supporting the development of the game in Kenya both
and off the pitch and the club will offer advice and mentoring support
across a range of business areas to include; stadium operations,
marketing, media & business management.
The partnership is another example of how Saints will continue to look at authentic
ways to make a difference through sharing the Southampton Way philosophy throughout the world.
Gareth Rogers, Southampton FC’s Chief Executive Officer, said:
delighted to have teamed up with SportPesa in what is by far our
biggest partnership in this sector in the club’s history, and one of our
largest partnership deals to date.
partnership will allow the club to continue to build its partner
for commercial success on an international scale. Our reputation for
player development continues to resonate around the world and we look
forward to sharing our unique philosophy in Kenya and across Africa.”
Ronald Karauri, SportPesa CEO, added:
grounded to our core values that centre around grassroots sport and
community development. Our vision is for Kenya to participate in the
2022 FIFA World Cup and this partnership is a step in that direction.
“We look forward to welcoming Saints Football Development & Support staff to Kenya as well as the
opportunity to send our young players to the club’s Staplewood Campus to learn the demands of football development.”