Kenyans show distaste for sexual daytime content
15 June 2016, 18:06
Nairobi – A recent study that was released on Tuesday has
shown Kenyans distaste for sexual daytime content on radio and television.
According to Standard Media the Commission Authority of
Kenya (CA), have shown that 7 out of 10 respondents are not happy with unsavoury
content during the day because of exposure to their children.
This comes days before the July 1st deadline
where broadcasters must comply with new programming codes.
The code also demands that 60% local content be shown.
“Use of offensive language before children sets a bad
example and denotes lack of respect,” says the research conducted by Momentrum
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CA Director General Francis Wangusi said those who don’t comply
will lose their licenses.
Therefore the code states that sexual content and use of
explicit language is banned between the hours of 5am and 10pm.
A grace period in June will be given.
In another paper called ‘Impact of media on children and
youth’ conducted by the Paediatrics and child health June 2003 states that the influence
of the media on the psychosocial development of children is profound.
Therefore it is important that parents should be consulted
by their physicians on the impact media has on children.
It is vital they are given guidance on age-appropriate use
of all media, including television, radio, music, video games and the Internet.