Kenya eyes KES 100B in tourism revenue in 2016
01 September 2016, 12:50
Nairobi - Kenya said on Wednesday that it expects to earn 1
billion U.S. dollars in revenue from tourism this year, citing a raft of
incentives which have been put in place to boost visitor arrivals.
Tourism Cabinet Secretary Najib Balala said the tourism sector
garnered 470 million U.S. dollars in revenues in the last six months,
adding that things are looking up as the sector moves into the high
"Overall, we are seeing some progress in the sector. Our focus is
full recovery by June 2018," Balala said during the State House Tourism
Summit held in Mombasa.
The summit brought together stakeholders from across the country to dialogue on ways to boost growth of the industry.
The tourism industry has been on the increase since November last
year following the arrival of several cruise ships at the Mombasa Port.
Kenya plans to share some of the recent government incentives it has
initiated as part of the sector's recovery to attract more visitors.
Balala said the government has focused on improving security,
infrastructure and marketing in its plan to invigorate the industry.
"These are key enablers that will accelerate the recovery of the tourism
He added that the budget for tourism marketing and promotion has more
than doubled from 6.1 million U.S. dollars last year to 15 million
dollars this year.