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Westgate attack didn't diminish Kenya's reputation

14 March 2014, 09:30

Nairobi - Last year’s deadly terror attack on the Westgate Mall did not dent the country’s reputation internationally or dissuade investors from exploiting opportunities in the country.

This is according to Mary Kimonye, the Brand Kenya Chief Executive Officer.

Brand Kenya is tasked with marketing the country’s attributes and prospects as a tourist destination.

Kimonye pointed out that the siege, which left scores dead in Nairobi, was an act of terrorism similar to such setbacks as the September 2001 terror attacks in New York.

“Westgate was about global terrorism. It was not just about Kenya as a country,” said Kimonye while speaking at the sidelines of the two-day Africa Brand Summit held in Nairobi.

The Africa Brand Summit is a platform for thought leaders from public and private sector to engage in intellectual inquiry and innovative idea sharing on how branding can drive the future of sustainable development in Sub-Saharan Africa and beyond.

Kimonye said tourists were undeterred but appreciated efforts the country was employing to curb the vice.

Speaking at the summit in Nairobi, Kimonye said Africa was the current economic frontier due to its many resources, the changing political scenes and the infrastructural developments.

“Our politics used to hold us back but Africa is now changing and embracing democratic practices like new constitutions," said Kimonye.

She said that business was likely to grow in a place where resources were unexploited, adding that Africa had resources like oil, minerals and wood which were attractive to investors from other continents.

“That is why Africa needs to be branded and positioned to attain sustainable development,” she said.

- CAJ News

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