SABMiller steps up market share war with EABL
06 December 2011, 16:12
SABMiller is set to launch its third beer in Kenya on Thursday,
setting the stage for deepened rivalry with East Africa Breweries
Limited (EABL) and Heineken.
It is targeting the premium end of the local beer
market with its US brand Miller Genuine Draft, which will be sourced
from its Tanzania’s brewing plant. This segment is currently served with
rival beers Heineken and Tusker Malt.
The London-listed firm’s entry will open a new
battlefront between Diageo through EABL and SABMiller via its local
subsidiary Crown Beverages.
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