Most Nairobians are yet to buy digital set top boxes
12 March 2014, 09:17
Nairobi - Nearly all Nairobi television owners are aware of the digital migration but the majority do not feel the urgency to purchase Set Top Boxes.
According to the survey conducted by Ipsos, 99 percent of Nairobi residents are aware of the impending digital migration while on the national level 78 percent are aware.
The need to purchase set top boxes is however low with 68 percent of Nairobians being found not to be feeling the urgency to purchase set top boxes.
Margaret Ireri, the Managing Director of Ipsos, said the survey established that the purchase of set top boxes have slowed in the past two months when there have been court cases pitching media owners and the government over the digital migration.
The major TV stations had in December switched off their screens for a whole day protesting the migration.
Ipsos’ survey established that the blackout did not scare the Nairobi viewership.
“The switch off scare where selected TV stations put off their TV signal for a day appears to have had no impact on the purchase of a set top box. With the media houses in court, Nairobians are probably hoping that the digital migration will be postponed,” said.
Ireri added that should the migration go ahead, most members of the public would contend with blackouts for a while.
Legal challenges have halted the migration from analogue to digital broadcasting
– CAJ News
For the latest on national news, politics, sport, entertainment and more follow us on Twitter and like our Facebook page!