Kenya woos more tourists from SA
26 May 2014, 12:33
Nairobi - Kenya has launched an aggressive marketing campaign to attract more tourists from South Africa.
The move is part of measures to curb the decrease of tourists from Western countries.
The campaign, aimed at courting other tourist markets, is also part of Government’s strategy to diversify tourist source markets without abandoning the traditional markets.
According to the Ministry of Foreign Affairs and International Trade, Kenya’s High Commissioner to South Africa, Patrick Wamoto, said the move follows recent travel advisories against visits to Kenya by key traditional tourism markets.
“We have increased interactions with our South African friends to ensure advisories issued by western countries do not affect tourists from the country,” he said.
Wamoto said South Africa is set to become Kenya’s fastest growing source of tourists in the continent.
He said South Africa is the leading source of tourist to Kenya after Uganda with 40 000 arrivals last year.
“As part of growing intra-regional tourism on the continent, we are wooing more tourists from the country,” the envoy added.
President Kenyatta recently said Kenya would source tourists from non-traditional markets amid travel advisories issued by western countries.
On relations between the two countries, Wamoto said bilateral trade was managed within the framework of the Kenya-South Africa Joint Trade Commission.
“South Africa has formulated a regional strategy for East Africa with Kenya as its strategic partners due to its position as the strongest and most vibrant economy in the region,” he said.
Wamoto said the two countries are working together on removal of barriers and to open up new markets to bridge the trade gap .
– CAJ News
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