Create Profile

Creating your profile will enable you to submit photos and stories to get published on News24.

Please provide a username for your profile page:

This username must be unique, cannot be edited and will be used in the URL to your profile page across the entire 24.com network.

Facebook Sign-In

Hi News addict,

Join the News24 Community to be involved in breaking the news.

Log in with Facebook to comment and personalise news, weather and listings.


Kenya wins bid to host global tourism conference

17 November 2014, 08:13

Nairobi - Kenya has won the bid to host the Association of Tourism Association (ATA) World Congress in 2015 and will use the event to showcase the country as a final destination, officials said on Sunday.

East Africa Commerce and Tourism Cabinet Secretary Phyllis Kandie said in a statement issued in Nairobi that the global conference will spur tourism business in the country.

"This is definitely good news for the country as we refocus on Meetings Incentives Conference and Exhibition (MICE) segment that is rapidly growing, especially in Nairobi and other major towns in the country," Kandie said.

She said the event, which will bring together close to 500 delegates from over 20 countries across the globe, is among a number of key international conferences that the country has lined up next year, a sign of expected growth in conference tourism.

The East African nation has stepped up its marketing blitz to woo key source markets in wake of a decrease in tourist arrivals occasioned by unabated spate of insecurity brought about by acts of terrorism from Al-Shabaab and travel advisories issued by countries that have provided key source markets.

Also read: Security okay in Mombasa, tourists assured

Kenya has also launched a social media campaign with private sector earlier this year as part of the reassurance campaigns. The campaign have been embraced by both the domestic and international travelers.

In addition to ATA, Kandie said the East African nation has also won the bid to host SKAL international Congress next year, in Mombasa. The conference, she said, will bring together about 1,500 travel and tourism professionals from around the world.

"We have also won another bid to host the World Public Relations Forum sometimes next year. All these international events are a show of confidence in the country that continues to leverage on its strategic position as the regional hub in hosting key international forums," Kandie said.

She lauded ATA for its effort in marketing Africa as a tourism destination and highlighting on the challenges that needed to be addressed by the member states for the growth of the tourism business.

The East African nation's tourism ministry is championing measures to boost domestic tourism. The country's marketing arm, the Kenya Tourism Board (KTB), is also planning to boost domestic tourism revenues by up to 50 percent in three years.

KTB is already in advanced talks with leading financial institutions and tour operators, with a view to coming up with a plan that will enable families and groups start saving for their holidays well in advance.

 - Xinhua

For the latest on national news, politics, sport, entertainment and more follow us on Twitter and like our Facebook page!

- News24


Read News24’s Comments Policy

Comment on this story
Comments have been closed for this article.

Read more from our Users

Submitted by
Shakila Alivitsa
4 ways to handle your cheating ma...

He is cheating. How do you handle him?

Submitted by
Shakila Alivitsa
Why do men choose second wives?

Why do men choose to have second wives?

Submitted by
Eugene Odanga
Wizkid set for twin Kenyan shows

Wizkid is back in Kenya. For two shows.

Submitted by
Eugene Odanga
Udada women's festival begins in ...

The Udada women's festival has arrived in Nairobi.

Submitted by
Uhuru pardons 2747 death row conv...

President Uhuru Kenyatta has pardoned a number of death row convicts, sending them to life sentences instead. Read more...

Submitted by
Eugene Odanga
WATCH: Kaka Sungura arrested in t...

Was Kaka Sungura arrested in town?