Kenya to host global travel expo to boost tourism
08 October 2015, 18:02
Nairobi - Kenya's tourism promoters said
Thursday it will be hosting some 180 key travel trade representatives from 35
key tourism market countries later this week for a global exhibition to help
boost the country's tourism sector.
The Magical Kenya Travel Expo (MKTE) which will be held from
Oct.10 will see buyers traverse the country from the pristine coastal beaches
to Kenya's national parks and reserves, conservancies, experience a rich mix of
adventure, culture, authentic safari while sampling Kenya's cuisine.
"We are expecting close to 180 hosted buyers from about
35 countries. They will begin their tour of the country on Oct. 10-13 before
attending the main Expo," Kenya Tourism Board (KTB) Managing Director
Muriithi Ndegwa said in a statement issued in Nairobi.
Ndegwa said the expo has attracted travel agents, tour
operators, hoteliers and trade media from Kenya's key tourism source markets
among them Africa, Americas, Asia and Europe have begun arriving into the
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He said the expo is one of the major events that KTB has
identified as a platform to reinforce Kenya's resilience and zeal to market her
tourism products which resonates well with this year's theme Sustainability;
Keeping the magic Alive.
In its fifth year, this year's MKTE will be held from Oct.
15-17 in the country's coastal region of Kwale.
Since its inception MKTE has attracted interest and
attention from the stakeholders as evidenced by the growth of exhibitors to
over 40 percent in the past four years.
Some of the new entrants this year includes Radisson Blue
Nairobi, China Southern Airlines and Lufthansa.
Over ten county governments are to showcase in the expo
while international tourism boards represented include Burundi, India, Rwanda,
South Africa, Tanzania, Uganda and Zimbabwe.
Ndegwa said the three-day event will be preceded by a
familiarisation trip to showcase tourism products to the hosted buyers who are
pre-qualified decision-makers and influencers from the travel trade and
therefore presenting an opportunity to endorse Kenya as a tourism destination
The East African nation has stepped up its marketing blitz
to woo key source markets in wake of a decrease in tourist arrivals occasioned
by unabated spate of insecurity brought about by acts of terrorism from Al-Shabaab
and travel advisories issued by countries that provide key source markets.
MKTE was initiated to profiling the destination and place
Kenya in the global tourism map. This borrows from other widely publicised
exhibitions that KTB has benchmarked on and has attended over the years.
The Expo additionally continues to provide a platform for
business to business interactions between hosted buyers and Kenya's tourism
Tourism is the second largest source of foreign exchange
revenue for Kenya after tea, with the main tourist attractions being photo
safaris through 19 national parks and game reserves, though the country has
been diversifying to other areas like eco-tourism, conference tourism and