Kenya seeks to reassure tourists of safety at World Travel Market
02 November 2015, 21:28
Nairobi - Kenya's tourism marketers have traveled to Britain to re-assure international tourists of their safety while travelling in the country.
About 50 marketers led by Cabinet Secretary for East African Affairs, Commerce and Tourism Phyllis Kandie will be showcasing their tourism products at the 36th World Travel Market (WTM) in London for four days from Monday.
"We are in London to now re-affirm our resilience and that Kenya is safe for our tourists, the government has put in place a raft of security measures to scale up security for both the visitors and tourists alike," Kandie said in a statement issued in Nairobi on Monday.
Kenya Tourism Board (KTB)'s key strategy during the event will be Kenyan culture and conservation.
The statement said the county governments, tour operators, hoteliers are among the delegation to promote their tourism products and services.
KTB Managing Director Muriithi Ndegwa has expressed his optimism of reversing the down-ward growth following a number of marketing strategies KTB has put in place.
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British government has revised its travel advisory on Kenya last Thursday.
"The move is a major boost to the strategies already in motion to improve the tourism sector that is now picking up. The UK remains one of our top source markets and the revision of travel advisory will further enhance the arrivals from this market," Ndegwa said.
"It is a positive endorsement and recognition of government's efforts in improved security for both citizens and tourists alike," he added.
Kenya will be among the over 5,000 suppliers of travel and tourist products who are meeting to discover and negotiate the latest travel industry trends and opinions, at the WTM, one of the largest tourism fair in the world.
Kenya has set aside 100 million U.S. dollars, up from the previous 50 million dollars budget to revamp the tourist sector.
Kandie said the tourism sector plays a critical role in Kenyan economy due to its huge multiplier effects.