Kenya promote cultural tourism
18 August 2015, 22:02
Nairobi - The Kenyan government in
conjunction with private sector partners will soon finalize the development of
a cultural tourism policy as the sector's diversification intensifies.
Senior officials said late on Monday that cultural tourism
is an unexploited niche that has potential to generate foreign exchange
earnings and jobs.
"Promotion of our cultural products in the domestic and
overseas markets has gone over drive in order to accelerate growth of tourism
sector," said the Director General of National Museums of Kenya Mzalendo
He spoke in Nairobi during the announcement of URA GATE
Tharaka cultural festival to be held on Aug. 20-22 in the Mount Kenya region.
Kibunjia said the festival will showcase the rich cultural
heritage among Mt Kenya riparian communities alongside scenic attractions like
wildlife, rivers and forests.
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The three-day festival will include a range of activities
like dance, storytelling, preparation of local cuisine and mountain climbing.
The National Museums of Kenya in conjunction with tourism
stakeholders has this year organized a series of cultural festivals to showcase
Kenya as an ideal destination.
Kibunjia noted that cultural tourism has gained traction
among local Kenyans and foreigners.
"Our rich cultural heritage has not only attracted
overseas visitors but has as well fostered harmonious co-existence. We have
created a repository of artifacts due to high demand from visitors," said
The national museums of Kenya has partnered with counties to
help them refine their cultural products to attract tourists.
Kibunjia revealed that county governments have set up a
special fund to support preservation of their cultural heritage.
"Every region in this country has its own unique
cultural treasures that can be showcased to tourists of all stripes. A cultural
tourism policy will help counties develop this sector in a structured
manner," Kibunjia said.