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Kenya key to Dell diversification

13 November 2013, 19:22

Nairobi - Computer maker, Dell has highlighted Kenya as a priority market as it diversifies its services to include data protection and consultancy services.

Senior officials from the United States-headquartered firm said the country was at the top of its expansion plans due to the growing need for information and communications technology services particularly among the small and medium enterprises.

“As devices multiply regionally, software protection becomes a major concern as most mid-sized companies seek to acquire knowledge on how to protect and manage their devices,” Dell President for Europe, Middle East and Africa, Aongus Hegarty, said.

He added that consumers had developed a need for technology and this had shaped their interests in service provision.

Stewart van Graan, Dell Managing Director for Europe, Middle East and Africa regions, concurred.

“We have started this mission by deploying technology for agricultural research to Kenya Agricultural Research Institute,” he said.

Dell recently opened a regional office that will enhance its operations in Kenya, Tanzania, Rwanda, Uganda, Burundi and Eritrea. The firm has employed about ten technology managers who would be in charge of its operations in the region.

The move comes amid figures the ICT think-tank, IDC, released stating that Dell’s computer sales were low in the region during the first half of the year.

Analysts said this had prompted the firm to diversify its services to suit the first growing IT market.

The firm has also embarked on training technology start-ups and will soon establish an innovation hub to support its efforts.

– CAJ News


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