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Government to strengthen tourism sector

09 May 2013, 12:24

Nairobi - President Uhuru Kenyatta has said that his Government will step up measures to promote the tourism sector in the country.

The Head of State noted that tourism is one of the key sectors of the economy adding that its further development will earn the country much needed foreign exchange as well as generate employment opportunities.

Speaking when he met the Chief Executive of the world renowned Eden Project Tim Smit, who paid him a courtesy call in London, President Kenyatta said his Government will facilitate investors seeking to invest in the country saying investments will spur the growth of the economy.

In this regard, the President assured Smit that his Government will provide such assistance as will be possible in order to enable him venture into the country's tourism sector.

The Head of State underlined the need to boost tourism levels in Kenya by diversifying the Kenyan product and capitalizing on Kenya's heritage.

Speaking during the meeting Smit said Kenya has massive potential for tourism underlining the need to celebrate the country as the cradle of mankind.

In a separate meeting with John O'Learly, a Board Director of the European Professional Golf Association Tour, President Kenyatta said that his Government is keen on promoting golf in the country.

In this connection, the President said Kenya would be pleased to host the Men's and Women Professional Golf European Tours saying this will provide a platform for aspiring Kenyan golfers to gain international exposure and improve their game.

The President further observed that hosting such events will spur tourism in the country by showcasing Kenya's beauty as a tourist destination to visiting golfers.

The President reiterated the commitment of his Government to harnessing the great sports potential in the country with a view to building a vibrant sports industry in the country.

The Head of State said the development of a vibrant sports industry will open up opportunities for gainful employment to talented youth in the country.

John O'Leary expressed optimism that the Ladies European Golf Tour could host a tournament in Kenya that would attract elite women golfers from across the globe into the country as early as October.

He further expressed optimism that Kenya would also host the Euro Tour next year, adding that these events provide ideal opportunities to market the country as a tourist destination.




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