Create Profile

Creating your profile will enable you to submit photos and stories to get published on News24.

Please provide a username for your profile page:

This username must be unique, cannot be edited and will be used in the URL to your profile page across the entire 24.com network.

Facebook Sign-In

Hi News addict,

Join the News24 Community to be involved in breaking the news.

Log in with Facebook to comment and personalise news, weather and listings.


MyNews24 is a user-generated section of News24 Kenya. The stories here come from users.

Latest Badges:

View all RADING BIKO's badges.

The power of social media in Kenya’s travel industry

20 January 2016, 13:45 Biko Rading

Social media is the greatest marketing tool of modern times. Only in 2014, over 100 million Africans were using Facebook, 4.5 million of them being Kenyans. This number jumped to 120 million in 2015. In an era of mobile devices, we access Internet basically anytime and anywhere. It is not a big surprise then, that over 80% of social media users, access them on their mobile devices.

Although Facebook has been recognized as one of the top social media channels, we should not forget about other equally significant ones especially in the travel and hospitality industry where visual content plays a major role. People like seeing the places they are going to. They like knowing how the hotel looks like from different viewpoints. They like beautiful and esthetic photos and videos. It strongly affects their decisions on whether or not to use your services.

It is important to keep in mind that running a travel company or a hotel goes far beyond posting beautiful content only. Firstly, it means building your credibility and presenting yourself as a professional as a businessman or a business woman. This factor very often plays a main role in customer acquisition. On top of that, it also means quality customer solutions. Happy customers will return and recommend you to their friends and family. It is not difficult to realize that multiple channels would be needed to make the most of these purposes.

Read Also: 6 rules to survive 2016 economic tumble

The saying “jack of all trades, master of none” applies to marketing strategies too. Make a list of all areas you need to cover. You will probably think about customer acquisition, helpdesk, business relations with partners, and simple boosting of brand awareness. You may also want to think of where majority of your customers come from. Are they domestic travelers, coming from Kenya and other parts of East Africa, or international travelers from Europe or the Americas? Based on that simple analysis, you will be able to decide which social media channels to enter.

LinkedIn is more suitable for maintaining business relations, Twitter or WhatsApp might work better for customer service. Instagram would be suitable to share interiors of your hotel or snapshots from the last safari you organised. Pinterest, on the other hand, may work for attracting customers from across the oceans, but won’t work equally well for attracting domestic travelers as it is not so popular in East Africa.

The newest trends in social media are short Snapchat or Vine videos that enable you to record and share video content with your customers in real time. Both of them give a perfect opportunity for showing something more interactive than photos.

You do not need to be present everywhere. Make an educated guess on which channels are suitable for your niche.

For the latest on national news, politics, sport, entertainment and more follow us on Twitter and like our Facebook page!

- MyNews24

Disclaimer: All articles and letters published on MyNews24 have been independently written by members of News24's community. The views of users published on News24 are therefore their own and do not necessarily represent the views of News24. News24 editors also reserve the right to edit or delete any and all comments received.

What to do after breakup

26 October 2016, 10:15

Read more from our Users

Submitted by
S Mbinya
What to do after breakup

Your life does not end after breakup. Here are tips to move on: Read more...

Submitted by
S Mbinya
Rare gift for President Uhuru Ken...

Young Jubilee supporters have a rare surprise gift for the President. Read more...

Submitted by
George Vodongo
Illegal milk nabbed in Mombasa wa...

Milk powder is considered a sensitive commodity under the EAC Common External Tariff (CET) and attracts an import duty at a rate of 60 per cent. Read more...

Submitted by
S Mbinya
Athlete collapses, dies in Machak...

His coach blamed his untimely death on the supplements the athletes are given. Read more...

Submitted by
S Mbinya
Popular radio presenter found dea...

Grace Makosewe was working for Capital FM before moving to Urban Radio in Kisumu. Read more...

Submitted by
Ben Wangui
Four wards to elect new MCAs in b...

This follows the death of former office holders between April and August this year. Read more...