NBK writes to CBK, ICT minister to punish rogue bloggers
01 March 2016, 17:15
Nairobi - National Bank of Kenya has written to Central Bank of Kenya and the Information, Communication and Technology CS, Joe Mucheru to intervene in the rising number of rogue bloggers publishing malicious content against it and other business enterprises.
The NBK Marketing Director, Bernardette Ngara said the bank has been the latest victim of attack by rogue bloggers despite its final phase of its major transformation programs that aims at wider expansion.
“They start with several threats to publish certain falsehoods. If you do not respond, they then publish the first of the malicious articles- without any request for an official response. If the company still does not respond to their threats, they publish another one and continue the cycle of threats,” stated Ngara.
“Unlike the media houses who always seek the correct position and clarifications from institutions, rogue bloggers remain a great risk for reputation- sensitive institutions like banks,” she added.
Ngara said they are particularly concerned by a blogger, she did not disclose her identity, who has continued to spread malicious and untruthful information about banks and other companies, in alleged extortion scams.
“We have requested the intervention of the regulator and government because this kind of unethical practices by social media users cannot be tolerated. NBK supports responsible blogging,” said Ngara.
She reiterated that the bank has maintained a policy to respond to information requests from journalists which has earned the support of media and helped the public better understand the transformation program at the bank.
NBK is in the final phase of a major 5 year transformation program initiated in 2013 by the Bank’s Managing Director Munir Ahmed and his CEO. It comprises of a list of 50 projects envisioned to transform the bank into a top tier lender in the region by 2017.
The program initially faced a myriad of resistance, mostly due to the introduction of performance based management. Also, with the bank’s quest to rationalize the workforce, there was the introduction of the Voluntary Employee Retirement in 2014.
Persons who were not able to adapt to the new high performance culture and structural changes in the Bank opted to retire through the voluntary programme.
This resistance, the bank said, has since dissipated following implementation of a set of human resource (HR) projects under the program that have resulted in favorable internal HR environments. The Transformation Program has also catalyzed excellence in the bank’s performance which has continued to improve year on year, earning the pride of employees and stakeholders.
The newly re-branded bank has moved up several positions to be one of Kenya’s largest lenders. In the Q3 YTD update, NBK announced the Bank’s best performance in 48 years with a KES 3.3 Billion PBT. This compares to KES 2.43 Billion in FY 2014, KES 1.8 Billion in FY2013 and KES 700 million in FY2012. The program now enjoys wide support from employees and shareholders.
National Bank of Kenya is regulated by the Central Bank of Kenya and the Capital Markets Authority among other regulators
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