Nakumatt’s Planet Media Cinemas enters film distribution market space
11 January 2016, 15:11
Nairobi - Local multimedia solutions firm, Planet Media Cinemas, has announced its formal entry in the lucrative film distribution market.
The firm, which is part of the Nakumatt Group and currently operating the Planet Media Cinema Halls in Nairobi and Kisumu, now makes its film distribution debut by availing a recently released Bollywood film to the local market.
Speaking when he confirmed the development, Planet Media Director, Raman Subramaniam said the firm will leverage its existing network and infrastructure to provide world-class film distribution services.
The services, cutting across all film genres produced in Hollywood and Bollywood among other film production destinations, he disclosed, will be initially available in Kenya, with plans now at an advanced stage to provide a regional film distribution solution in Uganda, Tanzania and Rwanda in coming months.
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“At Planet Media Cinemas, we have made a strategic plunge into the film distribution market as we seek to expand our exemplary service in entertainment industry,” Raman said.
Regional retailer, Nakumatt Holdings, recently completed a digital migration project for its Planet Media Cinemas at in Kisumu and Nairobi.
The migration from analogue cinema screening to digital format makes Planet Media Cinemas, the first movie theatre house in Kenya to adopt the new digital standard ahead of an expected global transition set for mid-next year.
Film distribution services, locally estimated to be valued at more than KES 18 billion annually, typically features the availing and end to end marketing of new film releases.
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