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Film Board boss raise alarm over ‘nudity advertising’

24 May 2016, 14:34 Joseph Njung’eh

Nairobi - The Kenya Film Classification Board (KFCB) CEO Ezekiel Mutua has raised alarm that there is increase in nudity advertising in national television channels.

Mutua said advertising companies have resorted to using nude pictures to promote almost every product.

“Even when advertising water some companies must show some nudity and sexual pictures. We are forming a programming code to regulate and rate what should be aired by our TV stations and at what time,” said Mutua.

Speaking in Nyeri town, the Chief Executive Officer complained that there are unrated videos in movie shops saying that some have radicalization content.

“Some of the movies that have already been rejected in other countries because of their content are finding their way into Kenyan market. Kenya has become a dumping site and we will not allow that,” he added.

He complained that children are accessing movies which are promoting extreme violence saying that Kenya is building a society with no respect to human rights.

He said his board is working in conjunction with police officers to withdraw unrated movies from market and also with Google to regulate access of online videos by underage.

“We must reclaim our morals and values from the framework of the media and put restrictions to contents that are not in conformity with our Kenyan values. We are conducting a countrywide sensitization campaign and we have the permission of the government and that of the President,” Mutua stated.

He further observed that from July this year a policy will be put into effect to ensure betting and gambling adverts are not aired within watershed hours.

“We want to discourage betting and gambling because we are showing our children that there is a quick way of making money without working hard,” he explained.

He said the sensitization campaign will reduce crime and corruption amongst Kenyans.


- MyNews24

Disclaimer: All articles and letters published on MyNews24 have been independently written by members of News24's community. The views of users published on News24 are therefore their own and do not necessarily represent the views of News24. News24 editors also reserve the right to edit or delete any and all comments received.

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