Broadcast regulator calls for talks over harsh advertising rules
03 May 2016, 13:29
Nairobi - The government has started interventions aimed at resolving a stand-off between players in the advertisement industry and the Kenya Film Classification Board (KFCB).
Communication Authority of Kenya (CAK) Director General Francis Wangusi said media owners will also be involved in the discussions meant to iron-out differences between the two parties.
KFCB has come under sharp criticism after the body introduced new guidelines that did not go down well with advertisers and media players, who noted that the new rules will eat into their revenue stream.
KFCB Chairperson Ezekiel Mutua last week outlawed the airing of commercials relating to betting, contraceptive products and alcoholic drinks between 5am-10pm, a time when children are not asleep.
"Talks have started. We have already in communication with the Advertising Practitioners Association (APA) and Advertising Practitioners Standards who wrote to us complaint letters. We are keen on resolving the issue soon," said Wangusi.
Wangusi, who spoke during a breakfast meeting organized by the Media Council of Kenya(MCK) to unveil sponsors of the Fifth Annual Journalism Excellence Awards (AJEA), emphasized that consultations is the only way to end the hostilities.
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"KCFB has the mandate to vet not just films but also the content in our TV stations. Our media has existed for a long time without a body regulating them closely. Bringing the parties together is the best approach," emphasized Wangusi.
Media Association of Kenya (MOA) last Wednesday threatened to sue KFCB for over-stepping its mandate, after the board introduced the tough guideline regulating programmes and advertisements.
MCK Chief Executive Officer, Haron Mwangi said the 2016 awards will be held on May 3, and will coincide with the World Press Freedom Day. He said the council received over 1,000 entries, the highest number ever.
"After vigorous shortlisting, we came up with a list of 75 finalists in this year's event. 34 of these will be crowned winners in the different categories," said Dr Mwangi.
Sponsors of the event art from CAK and KFCB include: SportPesa, Safaricom , Coca Cola Kenya Commercial Bank, and the United Nations Educational, Scientific and Cultural Organization (UNESCO).
Others are United Nations Women, Ford Foundation, Keroche Breweries, Multi-Choice Kenya and World Wide Fund.
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