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Tourism stakeholders blame poor business on travel advisories

27 February 2015, 11:38 Ken Wekesa

Mombasa - Tourism stakeholders in Mombasa have said the British travel advisories issued last year are the reason behind low low tourism turnover in the region.

The stakeholders said the British advisories have scared away tourists from another parts of the world who had wished to visit Kenya.

“Many nations around the world have stayed away from Kenya because they tend to emulate what Britain does,” said Sarova Whitesands manager, Raj Jadhav.

Raj said things might get worse if the ministry of tourism does not come in to resolve the situation.

He said at the moment, business in the region stands at 50% which has affected the realization of a significant profit margin.

“In 2014, bed occupancy stood at 75 percent which is a favorable margin with which hotels can operate without having to temporarily shut down or lay of staff until the high season,” the Whitesands GM stated.

Jadhav revealed that he is aware hotels within the south coast have been hardest hit by the low tourist numbers, with many of them being forced to shut down and lay off staff.

The hotelier further added that the Kenya Tourism Board also needs to expand its reach and promote more extensively the Kenyan market as a favorable tourist destination.

He stated that in his case, the Whitesands hotel has resorted to advertising in international markets, and increasing productivity through providing bouquet packages.

“Hoteliers are actively engaged in promoting domestic tourist packages as they provide a lifeline for many hotels especially during these trying times when international visitors numbers are down,” he stated.

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