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Tourism board launches Mobile app for tourists

21 June 2013, 19:04 Kelvin Wanjohi

In effort to promote tourism in the country, Kenya Tourism Board (KTB) has unveiled a mobile App that is designed to provide tourists with an opportunity to share their holiday experiences.

Speaking during the launch of the App, KTB Managing Director Muriithi Ndegwa said the application presents a new feature of Information and Communications Technology (ICT).

Ndegwa observed that technology has come in handy as half of the earth's population uses mobile communication.

The Magical Kenya mobile App seeks to provide tourists with access to the latest and most essential information on tourism sites in all parts of the country.

Ndegwa added that the app is designed to give essential information built on five key categories such as generic information about Kenya, destinations, what to do, what to see and a directory service for the tourism industry.

The application which works on the both Android and IOS platforms has a trip planner and journal for users to build an itinerary and document travels through photos, maps and videos.

It also has location features to connect with local businesses, hotels, restaurants and many other related tourism service providers.

In addition, the app allows one to create a souvenir video that can be integrated with popular social media sites like Facebook and twitter.

He said they aim to boost the number of tourists visiting by taking advantage of the increased mobile phone penetration usage.

“We want to use ICT in marketing the country to the rest of the world,” he said.

He challenged other institutions to take advantage of the increased mobile phone penetration and usage of internet-based functions to market their services and products.

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