To become better at business, read more…novels
23 January 2012, 12:44
Studies done by psychology Kevin Oatley and his associates (a recent one is quoted in the excerpt) reveal great practical benefits to be derived from reading fictional works.
The reason is simple: good fiction gives you an invaluable tool – a better understanding of human beings, their emotions and motivations.
The thing that sets great organizations apart from merely good ones is the ability to engage people – staff and customers – thoroughly and wholeheartedly. It’s about inspiring others to give their best, and to feel included and integral to the work.
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