The Emperor’s new clothes - relevance to brands/social media
24 February 2012, 11:42
Its been a fairly busy year so far and as
a result my blogging has taken a dive for the worse in that time.
However, I am particularly inspired to do this particular one since it
has been simmering in my head for the better part of the last two weeks.
The inspiration behind this blog post is the fact that I have recently
had to tolerate nothing less than atrocious service from a few service
providers whom I will not name. However, rest assured that they reminded
me of the famous tale of the Emperor’s New Clothes which I shall
elaborate here, courtesy of Wikipedia:
A vain Emperor who cares for nothing but
his appearance and attire hires two tailors who are really swindlers
that promise him the finest, best suit of clothes from a fabric
invisible to anyone who is unfit for his position or “just hopelessly
stupid”. The Emperor cannot see the cloth himself, but pretends that he
can for fear of appearing unfit for his position; his ministers do the
same. When the swindlers report that the suit is finished, they mime
dressing him and the Emperor then marches in procession before his
subjects, who play along with the pretense. Suddenly, a child in the
crowd, too young to understand the desirability of keeping up the
pretense, blurts out that the Emperor is wearing nothing at all and the
cry is taken up by others. The Emperor cringes, suspecting the assertion
is true, but holds himself up proudly and continues the procession,
deciding never to be so vain again and to take his position more
For more visit Moses Kemibaro's blog
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