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The Emperor’s new clothes - relevance to brands/social media

24 February 2012, 11:42 Moses Kemibaro

Its been a fairly busy year so far and as a result my blogging has taken a dive for the worse in that time. However, I am particularly inspired to do this particular one since it has been simmering in my head for the better part of the last two weeks.

The inspiration behind this blog post is the fact that I have recently had to tolerate nothing less than atrocious service from a few service providers whom I will not name. However, rest assured that they reminded me of the famous tale of the Emperor’s New Clothes which I shall elaborate here, courtesy of Wikipedia:

A vain Emperor who cares for nothing but his appearance and attire hires two tailors who are really swindlers that promise him the finest, best suit of clothes from a fabric invisible to anyone who is unfit for his position or “just hopelessly stupid”. The Emperor cannot see the cloth himself, but pretends that he can for fear of appearing unfit for his position; his ministers do the same. When the swindlers report that the suit is finished, they mime dressing him and the Emperor then marches in procession before his subjects, who play along with the pretense. Suddenly, a child in the crowd, too young to understand the desirability of keeping up the pretense, blurts out that the Emperor is wearing nothing at all and the cry is taken up by others. The Emperor cringes, suspecting the assertion is true, but holds himself up proudly and continues the procession, deciding never to be so vain again and to take his position more seriously.

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