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StarTimes slashes decoder prices

18 November 2013, 10:16 Samuel Kisika

Nairobi - The Digital Pay Television Company, StarTimes, has announced a drop in the cost of acquiring its approved DVB T2 decoders in a move to grow its market share.

The StarTimes Pay Television digital converter box will now be retailing at KES 2 999 from the previous KES 3 499, with one month free viewing guarantee of the Unique bouquet that costs KES 1 999 monthly. The digital converter boxes will have one year warranty with the offer applicable at all StarTimes outlets across Kenya.

Leo Lee, the StarTimes Media CEO, said, “In the coming days, many Kenyans especially in Nairobi will be required to acquire approved digital boxes; the most affected will be first time buyers. We have therefore thought of making it easier for Kenyans to access our premium digital television service by lowering the cost of the digital box while giving them a taste of our best programming on unique bouquet."

Lee noted that StarTimes’ move is to foster flexibility and accessibility of its products in the market to meet consumer needs and also to ensure that majority of Kenyan households have access to digital television.

Lee added that the StarTimes Dual Feature Free-to-Air Digital Box will be retailing at KES 4 999 with one month free viewing of the Unique bouquet giving customers access to over 72 local and international channels. He said the decoder will be upgradeable to the company’s pay television platform at the customers will, while giving free access to local channels if one does not pay subscription fees.

The company has also announced a 43% subsidy for the external antenna and cabling aimed at ensuring customers get the best digital television reception. The outdoor antenna and a ten-meter cable will be retailing at KES 800 from the previous KES 1 400, while the 15-meter cable will be retailed at KES 900 from KES 1 600.

The company’s move to slash prices comes after it introduced a bonus program for its subscribers where a top up of KES 1 500 will enable subscribers to enjoy a KES 500 bonus airtime. This gives them an option to access either four months Basic Bouquet, two months Classic Bouquet or one month Unique Bouquet.

 “Access to digital television is no longer a luxury, as more and more Kenyans embrace the technology. We are positioning our brand as not only the most affordable but also one with an enviable range of channels at a very competitive cost,” said Lee.

The company has set a target of covering up to 90% of the Kenyan population by the end of the year thus giving more Kenyans access to the affordable digital television service while ensuring subscribers get value for their money.

StarTimes has a global subscription base of over 7 million, 1.5 million of whom are in the 10 African countries it currently operates in.

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