Give sports personanilities chance to endorse products
14 December 2012, 10:28
The memory of poor performance in Olympics is slowly fading away.
The report on the same is yet to be tabled.
However, some reasons are so evident that we don't need Krieggler's or Waki's commission to unearth.
It is obvious that our sports personalities have to continuously be on the track or pitch in order to put food on the table lest they sleep hungry.
The sports personalities are talented just like other people in other fields who seem to be given preferential treatment by the corporate world.
For instance, it is very common to see artists on adverts whereas our sports personalities who are equally "celebs" are not given chance.
Alongside Rudisha's fyatu fyangu, there are just a few other adverts that involved sportsmen or women.
The deals are rewarding and one can get some extra cash to spend when off the pitch.
This will help them relieve the pain of the strenuous jobs they have to perform.
Moreover, it will boost their morale and even help in marketing the various talents thus encouraging more and more talented youths to get involved in the games.
Unlike in foreign countries where sports persons are used in adverts, this is still far from reality in Kenya.
It is very heartbreaking to see those who brought glory to this nation live in spate of poverty soon after they vanish from public limelight.
Some cannot even afford to pay their rent and hospitals bills like like experienced in the recent case of Conjestina.
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