SOYA Awards receives KES 4.5M boost from co-sponsors
14 January 2015, 16:40
Nairobi – The Safaricom Sports Personality of the Year Awards (SOYA) received KES 4.5 million boost from three co-sponsors ahead of the Gala slated for Friday, 16th January 2015 to reveal the best sports man and woman in 2014 draws.
The SOYA co-sponsors; Kenya Pipeliine Company (KPC) presented KES 3 million cheque, New Kenya Creameries Company (New KCC) KES 1 million and Kenya Tourism Board (KTB) KES 500 000 for the two 2014 sports winners.
SOYA founder and patron, Paul Tergat who spoke at the cheque handover event challenged the co-sponsors to always support sports people not only after winning competitions but also before to boost the participants’ morale.
“I challenge you to consider supporting sports not just as a one-off event but as a continuous process aimed at instilling ethics and good skills in the upcoming and established sports personalities that will help curb issues such as poor management, doping, lack of resources that lock out Kenyan sports personalities from participating in great and rewarding events,” said Tergat.
Tergat lauded the corporate organizations for the SOYA awards sponsorships which he said it has proven to be an avenue of promoting a cause of the long-haul that is tied to their business and the CSR objectives.
He also called on the organizations to partner in acknowledging and promoting the role of sports in national development and integration.
The KPC Acting Managing Director, Elias Karumi said, “We aim at promoting the awarding of the sports person and team who have despite the challenges, performed in an exemplary manner and have hoisted high the Kenya flag. Our athletes are indeed our country’s foremost ambassadors.”
The New KCC Chairman, Matu Wamae reiterated that the dairy sector has a role to play in not only nurturing budding talent by sponsorships of events such as SOYA but also creating a platform for engagement and mentorship of the best upcoming individuals and teams.
Also read: SOYA receives a KES 12M sponsorship from Safaricom
“When we nurture such talent, we provide an avenue to grow the sports industry and sustain the reputable record of great performance in-calculated through good etiquette, endurance and discipline for the good of all,” said Wamae.
Meanwhile, the KTB Managing Director, Muriithi Ndegwa said tapping into benefits of excelling in sports for the nation has made sports tourism become a niche to tap into and use to market the Kenya.
“Our sports personalities market Kenya as a great place that can offer not only high altitude training venues for athletes but also great training ground for other non-athletic sports such as water sports, ball games, skating games, motor biking and autocross. This is a great venture we are looking to grow,” said Ndegwa.
The SOYA gala scheduled for Friday at KICC in Nairobi is the 11th Edition ceremony where organizers said winners were chosen based on number of votes received from the public and their outstanding 2014 performance in sports.
The gala will be presided over by an invited international African sportsperson.
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